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"We are committed to achieving the highest quality in everything we do, from our fruit selection to our administration procedures "
- Tim Cox, Managing Director
Welcome...
…To this insight into Purity Soft Drinks, one of the UK’s leading ‘family owned’ soft drink manufacturers. This site contains information about who we are, what we do and why we do it. There’s a lot of technical information about our processes and the ranges we offer, but if you need to know anything else, please contact us.
We were established in 1892, supplying soft drinks by horse drawn dray to the licensed trade in and around the Wednesbury area. The company saw little growth through the years until a young RAF fighter pilot returned from World War II and bought the business. Chairman Douglas Cox saw the potential in the business and knew that as the country recovered in the post war years, the demand for high quality soft drinks would grow.
The rest as they say is history; under the guidance of Douglas and his sons Tim and Mike, the business grew dramatically to become a leading manufacturer within the soft drinks industry. Throughout it's growth, the company has been careful to retain the original ‘family values’ so important to Douglas Cox; values that make Purity an easy company to do business with. We are a company that understands the pressures small businesses face and we work hard to win new customers by offering competitive products at competitive prices.
Purity Soft Drinks may be a family owned and run business with a long history, but this does not prevent us having a very modern approach to business. Our commitment to delivering the highest quality in every aspect of our business is integral to everything we do. We have invested heavily in new technology to maximise the quality of our products and to allow us to
produce them in the most efficient manner.
Our latest large scale investment saw us move into a new purpose built national distribution centre in Wednesbury, finished at a cost of £1.5 million, further emphasising our ongoing commitment to our customers and the future of the soft drinks industry in the UK. The success of our premium juice drinks range - ‘Juice Burst™’ made the expansion programme inevitable, with increased sales now requiring distribution of more than 500,000 bottles per week.
The launch of ‘Juice Burst™ Smoothie’, 'JuiceBurstPouch', and 'Premium' brings us right up to date and again shows our forward thinking nature to develop products that build on the success of our premium range, helping you build business as we
go forward together.
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